Choosing a real estate professional that understands all the factors that go into a home sale and how to expertly guide you through each one allows you to focus on what really matters: finding your next home sweet home. We know there are many important questions when it comes to understanding your unique home sale journey: What's your ultimate motivation for moving? Do you need to downsize, upgrade or relocate? Is your move financially motivated or due to a change in job? Are you familiar with market trends and your current home value? An effective real estate professional should evaluate all the various factors in order to create a full picture of your property's value, including your home's condition, location, the patterns in the current market, the impact of surrounding properties and your personal motivation. We'll dive into these topics and more to assess your best selling strategy. To get you started, here are a few things you'll want to consider before diving into your home sale:
Properly Prepping Your Home
There are many reasons why one home might sell faster than another in the same neighborhood that is similar in price and size. The first reason may be how the home was cared for prior to going on the market. A good first impression will not only get potential buyers in the home, it will keep them around through the duration of the transaction. Properly preparing your home for sale starts with understanding the full picture of your home's "health" and addressing any issues you're able to before listing it. This means tightening up loose ends like unfinished projects and handling little items that may deter buyers such as securing loose railings, sprucing up landscaping, replacing broken knobs and handles or fixing misaligned doors and cabinets. After buttoning up the details of your home, you'll want to create a warm and inviting atmosphere that will attract potential homeowners. You can do this by making sure your property is clutter free, re-decorating with neutral colors, creating a welcoming entry, keeping fresh flowers around the house and making sure the home smells and looks clean before each showing.
Building an Effective Marketing Plan
Evaluating your home's unique selling points and tailoring our marketing strategy to highlight these points will go a long way in attracting the maximum number of viable buyers to your property. We'll create a plan designed to get your home the most exposure possible to the right audience.
Setting the Price
Other than the condition and location of your home, the price we set for your home is hugely important in determining the level of interest and activity for the property. A home has the highest chance of selling quickly if it's appropriately priced when it first hits the market. If your home is overpriced, you may miss out on buyers that are a great fit for your space but aren't searching in that price range or the property may sit for weeks or months without any real activity. The longer a property sits on the market, the more "cautious" buyers will tend to be, thinking there must be something wrong with the property if it hasn't sold already. We'll put together a comparative market analysis that details the features and pricing for comparable homes in your area so you can accurately assess your home's value.
Showings are an important piece of the home selling process - after all, this is the buyer's chance to see themselves living in your property. To give potential buyers the opportunity to fall in love with your home, it's important to be considerate of the showing process. First and foremost, if you'll be living in the home while it's on the market, you should always vacate the home during showings. Buyers will often feel pressured or awkward viewing a home with the seller still on the premises and it doesn't allow them to see the space as "neutral territory" or openly discuss how they feel about the space. You'll also want to make sure you're making your home available as much as possible and during reasonable times so you're not missing out on potential buyers. Before each showing, go through your home and open the curtains and blinds and turn on all the lights to make sure your space looks well-lit and welcoming.